Moto
Annual
Conference
Under the Skin
The longer we collaborate with our clients, the more we can get under the skin of the business and its brands. Gaining a deeper knowledge of the client means we can take the production and content of their events to another level. This is the case with many of our long-term clients, and was the case with motorway services retailer, Moto.
We have produced two of Moto’s annual conferences, with the latest theme being #ProudToBeMoto, which focussed on the brand’s key message of Being Brilliant. The agenda included a host of fantastic ideas within the leadership framework to encourage brilliant performance, the all important ESG (Environmental Social & Governance) strategy, and the development of EV (Electric Vehicle) charging technology. To support the communications, we provided full creative and content services to bring their achievements to life through video, graphics and interactive presentations.
We delivered the event on a cold and wintery morning in February, so delegates were welcomed with hot drinks and small bites on the gallery to fuel up for the day and then welcomed into the main room, where presenters were waiting to share their visions, ambitions, successes and opportunities, and to encourage site teams to implement brilliant behaviours into their working day.
Supporting Services
We helped the client create slick and professional presentations that were tailored to communicate Moto’s messages in a memorable way, as well as creating and editing videos for additional engaging content. We also created interactive polls that would appear on the main screen to encourage delegates to interact with the content, which played an all-important role for employee engagement rates.
In addition to our content services, the client also benefitted from our logistics, technical production and creative expertise. Our creative team took care of the event identity, which resonated with Moto’s brand style and personality perfectly, with designs that illustrated the key attributes of motorway services, using a location pin market as the main element of the ID.
The fabulous TFS backdrop to the stage, designed as if it had been grabbed from a map, supported the delivery of the presenter’s important key messages. Two 3.5m wide projection screens were installed onto the 15m backdrop to enhance the screen graphics in support of the key messages. Some presenters also used automated autocue to support the delivery of their messages. We coached presenters in rehearsals to ensure the best delivery of autocued presentations.
Celebration & Appreciation
The best conferences include glittering awards ceremony and gala dinner. In just 90 minutes, we transformed the room into a spectacular space for the evening, with a fully star-clothed room and new TFS backdrop to welcome guests back for a black-tie event.
At the start of the evening, delegates were offered welcome drinks on the gallery, before stopping to get their picture taken on the red carpet. After this, they enjoyed a 3-course gala dinner, combined with a glamorous awards ceremony. The evening was a hit!
The technical team really came into their own, with a fantastic light show and pyrotechnics.
After the dinner and awards finished, guests had the opportunity to let their hair down with a live band and a DJ, and they danced the night away whilst also having fun with a 360° photo booth to capture some great memories of the day.
"On behalf of everyone at Moto, I just wanted to express my sincere thanks to M&P for helping us to deliver an awesome conference. Your calmness, energy, enthusiasm, challenge, professionalism and expertise were all first-class, and you also managed to retain a sense of fun throughout. You are all simply awesome at what you do and should be hugely proud of yourselves for smashing our event out of the park."
Louise Hughes, People Director at Moto