Dunelm
Unlocking Our Potential
A brand-new event format
Taking delegates on an immersive journey
Our relationship with Dunelm spans over 15 years. During this time, we have become a trusted partner to the brand, helping deliver show-stopping events and internal communications that boost employee engagement levels.
It’s this trusted partnership that allowed us to try something completely new for Dunelm’s 2024 annual conference, with the client trusting us to create an experience that was more immersive than ever before.
We flipped the traditional event format on its head, combining expo and breakout sessions to create a more dynamic experience that kept energy high from start to finish.
We segmented the event into Dunelm’s four internal functions: People, Product, Customer and Capabilities, coming up with immersive ways to convey key messages in a memorable, fun and engaging way that would bring the brand’s personality to life.
Dunelm took full advantage of our dedicated event app, which allowed them to send pre-event communications and spark in-app conversations to get delegates excited for the days ahead. All accommodation and transport arrangements were also listed on the app, as well as the event’s full agenda and information about each interactive breakout.
40 years of Dunelm stores
This year’s evening celebration was a big one: 40 years of Dunelm stores! To mark this huge milestone, we created a bespoke ‘Flashback Festival’ with specially selected music that took delegates through the eras to depict the evolution of Dunelm, from 1984 to now.
Like previous years, we scrapped the formality of a sit-down gala dinner and instead opted for a more casual way of dining with a variety of gourmet food trucks for delegates to choose from.
We went all out on the entertainment, too. As well as a live band and DJ, we treated delegates to an evening of fun with some of the best retro arcade games around, from air hockey and foosball to giant Scalextric and mini golf!
Overall, the event was a huge success. The new format allowed key messages to be delivered in a fun and exciting way, forging deeper connections between colleagues and the Dunelm brand.
Dunelm trusts us because we share the same values and really do become an extension of the brand. We’re experts in our craft and we are always listening, learning together as we go. Trying new things can be scary, but, if done right, change can be amazing. The trust we’ve built with the client allowed Dunelm to give us the freedom to innovate the annual conference and take it to new heights. And that’s exactly what we did!
“Thank you for partnering with us. Your support is invaluable and I always look forward to seeing how we can top it every year!”
Simon Hockridge, Director of Communications